Shine1

Shine1 - Shine's integrated planning and creative hub - is the foundation upon which all our campaigns are built. Led by a team of strategists, creatives, and planners, Shine1 believes in generating strategic, insight-driven ideas and campaigns that are PR-driven, but work across the marketing mix.

Shine1 also works to deliver brand management solutions for clients, developing brand positionings, communication strategies and integrated, through-the-line ideas, steeped in insight and differentiation.

Shine1 commissions research to stay abreast of the latest thinking, including a recent experiment looking at how consumers change their attitude to brands after seeing different pieces of marketing communication.

The Shine1

Offer

Insight

The single consumer need or want that leads to a communications idea. Shine will conduct a variety of analysis to establish a unique and ownable insight that drives forward a business.

Brand Management and Positioning

Brand strategy and management means developing an over-arching positioning for the brand that’s housed in provenance, authenticity and believability. The result is something that connects with consumers and works to deliver a true brand promise. We then advise clients on how this positioning or concept is then leveraged out across touchpoints.

Integrated Idea

In an over-communicated world where consumers receive thousands of messages each day, brands need to be able to talk with simplicity and singularity. Shine 1 develops strategic, differentiated communication ideas that take into account consumer perceptions, competitor analysis and brand and product strengths, and develop this into the right tactics to connect with a target audience.

Communications Strategy and Planning

Whether it be advertising, public relations, social media, experiential or in store, we are able to advise clients on which media, which way, and how, to enable a great idea to come to life and touch the lives of the consumers that it needs to reach.