Shine Futures

Shine Futures does exactly what it says on the tin, working with our people and a number of influential contributors to assemble a snapshot of micro-trends that together add up to a revolution in the way that brands and people need to communicate.

Our first Future, Embrace The Chaos, published in 2009, celebrated the impact that the digital revolution was having on us all. A chaotic, ever-changing world of micro-trends means that no-one has control,

and so all we can do is open our minds, participate, and enjoy the ride. For those of us in marketing communications, the challenge is to ride the top of the wave in a way that engages consumers for the benefit of our clients.

Our second Future, Swarming In The Statusphere, published in 2011, celebrates the network. We live in a ‘post digital revolution’ world, where social media is coming together with other forms of technology and communication to build a cross-channel network of hyper-communications.

Swarming in the Statusphere celebrates this network, and all the changes that it is creating, impacting and amplifying. In it we highlight fifty trends, by no means a definitive list - indeed the whole point is that it isn’t – but we do think is interesting, challenging, fun to read, argue with, and think about. Please get in touch if you’d like Swarming in the Statusphere in either hard- or soft-copy. We’d love to know what you think.