Shine creates, plans, delivers and evaluates multi-channel consumer communications campaigns.

The foundation for all campaigns is Shine1, our integrated creative planning hub that turns insights gained through robust consumer research into impactful creative brand platforms connected to consumer culture and trends.

The campaigns we create for clients are defined by a single, compelling creative thought, not by any particular medium. If the most effective way to connect the idea to consumers is by giving away thousands of pounds’ worth of petrol in north London, we’ll do that (we have, by the way). If it’s engaging consumers through social media to design their perfect British Transformer, we’ll do that (yep, that too). If it’s working with dance legends 808 State to add context to a fictional DJ’s backstory, then we love that (and we really did). Or if it’s putting together story ideas that the media simply cannot ignore, we’ll do that (all the time).

Through our in-house resources and network of partners, we’ll bring ideas to life through traditional press, social media, events, video, online properties and original publications. You can see examples of our recent work here.

We constantly stay connected into latest trends in culture, society, marketing and business. In fact we collate these into a book every year or so, the latest version of which is Swarming in the Statusphere. Not only is it a really nice thing to give people, it’s a great way to provoke our own creative thinking, which in turn keeps our campaigns as fresh as a daisy. If you'd like a hard or soft copy, drop us a line.

We've also recently completely revamped our industry-leading measurement and evaluation system, ERIC (Evaluating Results in Integrated Campaigns). ERIC now focuses on the outcome of communications campaigns in terms of consumer perception, sentiment and behavioural change, rather than simply the output of activity. We think ERIC's great of course, but then we would. Far more importantly, the International Association for the Measurement and Evaluation of Communication (AMEC) also liked it, calling it a "big and bold step", which was nice of them.