Our people.

Brilliance personified.

  • Shine people
  • Shine people
  • Shine people
  • Shine people
  • Shine people

From the oldest hands to the freshest apprentices, Shine is staffed with creative, insightful, happy people - all looking to make a difference to your campaign.

Our culture of creative excellence inspires our team to do great things. We pride ourselves on being a brilliant place to work - that's why we produce brilliant campaigns.

251 combined years of experience
Jobs at Shine

Our people

  • Rachel Bell

    Rachel Bell

    CEO and Founder

    Rachel is a serial entrepreneur and prides herself on her natural commercial and business understanding, skills she puts to work every day at Shine. As our founder, she's responsible for our values, direction and ethos.

    But Rachel isn't just good with companies, she's good with people too. Rachel was recently honoured by receiving the award for Best Leader in the Sunday Times Best Small Companies listing, in which Shine was placed first overall – with the highest ever results awarded within the industry.   

    Rachel is also involved in a number of charitable activities including the Women in Business Panel, working on behalf of the Duke of Edinburgh's Award, and is also a long-standing board member of the PRCA.

    Restless Brilliance

    Received the award for the No.1 spot for leadership in the Sunday Times Best Small Companies listing.

  • Lawrence Collis

    Lawrence Collis

    Divisional Managing Director

    Lawrence’s vast experience covers a huge number of industries, from technology to entertainment and FMCG to travel. His client experience reads like a list of the world’s most iconic brands, including Volkswagen, Evian, Sony and Paramount. Lawrence is responsible for the agency’s creative vision and looks towards the future by driving forward the agency’s digital content and social media strategy and offer.

    His achievements have been highly awarded throughout his career, being previously picked out as one of PR Week’s 29 Under 29, highly commended for PR Week’s Young PR Professional of the Year and also the CIPR’s Outstanding Young Communicator. His recent campaign for Kärcher has won or been shortlisted for three awards in 2012 alone. 

    Restless Brilliance

    Driving forward the agency's digital content and social media strategy.

  • Erika Kessel

    Erika Kessel


    Erika has been with Shine since the start and is the second longest serving member of our team, second only to Rachel, our founder. She joined because she had a thirst to do big things for big clients - and it's a thirst she's yet to fully quench.

    As part of our team, Erika has been responsible for delivering iconic integrated brand campaigns across FMCG and lifestyle brands. Food was her first love and having worked for Unilever, Heinz, United Biscuits, Danone and General Foods, to name a few, she has good cause to think it’s her specialism. As a new mother, she has a special interest in family brands too.

    Restless Brilliance

    Delivered iconic integrated brand campaigns across FMCG and lifestyle brands.

  • David Wiles

    David Wiles


    David has worked both agency side working for some of the UK’s most renowned agencies and brands, as well as client side working in-house at LVMH. He has a passion for creativity and bringing PR’s inherent power for storytelling to integrated campaigns for some of the world’s most recognised brands.

    David has led UK and global projects for several Coca-Cola brands including award winning global campaigns for Coca-Cola, leading Harley-Davidson’s EMEA account, driving commercial success with iconic brands such as Nike, TAG Heuer, Lynx and Jaguar. 

    Restless Brilliance

    Experience in driving EMEA-wide campaigns for clients that deliver results.