Trend analysis shows mobile shopping is the UK's fastest growing retail format. With the right consumer perception, eBay could take an early lead in this lucrative market.
We launched the UK's first Quick Response (QR code) shopping emporium to provide a till-less shopping experience featuring high-street brands like Zavvi and House of Fraser to over 24,000 visitors to the eBay mobile site.
The campaign generated over 650 tweets (many from extremely well read and influential users) and over 160 pieces of coverage in the UK, as well as international coverage in the US, New Zealand, France and Germany. We estimate word of our campaign reached 92 million people. Out of 24,000 shoppers who visited the store’s microsite, over 2,500 bought something. More importantly, many people's perceptions of eBay were fundamentally changed. Comparing before and after, visitors demonstrated a significant attitude shift with people associating eBay with both Christmas and fixed price shopping
“High quality, consistent service and strong creativity and results.”