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Case study.

Communicating youth and style through Evian’s sponsorship of Wimbledon.

The challenge

Maximise Evian’s sponsorship of the Championships at Wimbledon, while remaining true to evian’s values of purity, youth and style. Achieve cut-through from other sponsors who have long standing associations with the tournament.

The solution

Insight

With an event that is naturally aligned with the sports pages and Evian’s target consumers indexing highly in fashion and lifestyle, as well as being heavily influenced by A-list celebrities, we identified that an injection of glamour and style into Wimbledon would ensure continued reach to target consumers.

Idea

We created the Evian VIP Suite at Wimbledon which drove buzz both before and throughout the tournament, ensuring style was at the heart. We secured an A-list guestlist to the Evian VIP suite, with guests including Kirsten Dunst and David Gandy.

The results

The activity has seen a 10% uplift in awareness of Evian’s sponsorship of Wimbledon thanks to 115 pieces of media coverage including Evening Standard, Marie Claire, Harper’s Bazaar and a full page in the Daily Mirror.