AMAZON

HARRY POTTER AND THE CHILD SPEED READER

To demonstrate that the Kindle is the quickest way to get the new Harry Potter story, Harry Potter and the Cursed Child Parts I and II, we’ve challenged 10 year-old speed reading prodigy Toby L’Estrange (yes, that is his name) to download it, read it and review it. Quickly. The idea is that he’ll post the first review, which will be seen by millions.  

It struck a chord with media featuring everyone from Daily Mirror to Daily Telegraph as well as a whole load of broadcast. 

Magic.