10th September 2014
Hot off the press – Shine launched ghd's move into the curling arena to media last week, resulting in immediate buzz and widespread coverage across the beauty sector
Last week, the UK’s most influential beauty and style journalists came together as Shine exclusively launched ghd curve, a set of four innovative curling tools to sit alongside their iconic stylers and hairdryers.
Hosted at the new and exclusive members club in London, The Library, ghd creative ambassadors, Adam Reed, Kenna and Zoe Irwin, were joined on stage by ghd head of education, Jo Robertson, and television personality Laura Whitmore. The panel provided the low down on the new product, as well as insider tips and tricks on how to use ghd curve to create curls that will last as long as you do.
With food from Ottelenghi and music from New Young Pony Club’s Lou Hater, guests were invited to try the tools themselves with complementary hair appointments from ghd’s ambassadors.
Head to ghdhair.com for more information on the new range.
9th September 2014
This week we went stateside with Lacoste Global at their New York Fashion Week show.
We sent our street style photographer over to New York to capture the footwear trends, both on and off the catwalk at Lacoste's New York Fashion Week show. We made sure that all whole host of influencers were kitted out in the latest Lacoste styles - ready to be photographed by the world’s press. We then packaged the assets, alongside a show report to send out to all 129 of Lacoste’s markets, highlighting the fashion credentials of the brand's footwear across the globe.
22nd August 2014
Summer loving couple Lydia Bright and James ‘Arg’ Argent attend the special sing-along screening of Grease
With the help of Towie’s Lydia Bright and James ‘Arg’ Argent, Shine launched the summer series of Direct Line’s Drive In Film Club with a special sing-along screening of Grease. The Direct Line Drive In Film Club brings the UK’s number one Drive In Cinema to North London’s Brent Cross Shopping Centre until 4th October 2014. The event celebrates the launch of Direct Line’s DrivePlus telematics product; a new way of analysing how people drive with the potential to offer discounts based on driving behaviour.
20th August 2014
Europe's annual showcase for the most exciting developments in gaming took place last week and the PlayStation team at Shine were there every step of the way to usher in a wave of innovative independent titles, new services and blockbuster franchises.
Sony demonstrated that PS4 gamers have a huge array of incredible software titles coming over the next 12 months including The Vanishing of Ethan Carter, The Tomorrow Children, Bloodborne, The Order: 1886 and DRIVECLUB. November will also see the launch of PlayStation TV in Europe, a new platform that can stream PlayStation 4 content to other TV's and directly access the PlayStation Now service. PS Now streams PS3 and earlier games over the internet without downloads, with the first European test of the platform to launch in the UK in 2015.
2nd August 2014
Throughout the summer of sport, we’ve been travelling around the country helping local sports communities clean up
This year’s Kärcher Cleans Britain campaign aims to encourage people to take pride in their local area and get involved in community sport. Communities were invited to enter their local sports ground into a national competition to win one of three clean-ups from the professional Kärcher Clean Squad.
Sports stars and TV presenters Matt Dawson and Phil Tufnell launched the campaign in June on the back of research which revealed one in five people are ‘ashamed’ of where they live.
Over the past few weeks we’ve been travelling around the country visiting our winners in Blandford Forum, Swindon and the Isle of Dogs, leaving a trail of sparkling community sports grounds in our wake. Check out this video of Matt and Phil getting stuck in!