3rd March 2016
We are thrilled to announced that Shine has won the PR Moment Not For Profit Campaign of the Year 2016 for our #smearforsmear activity with Jo’s Cervical Cancer Trust.
Statistics from the charity revealed that, over one million women failed to attend their cervical screening. These figures were particularly concerning among 25-29 year olds where 1 in 3 did not take up their screening invitation. Our challenge was to increase awareness of the cervical cancer in the UK and, as a consequence, the number of women attending vital screenings - and so #smearforsmear was born.
Through strategic influencer and media engagement, Shine secured support for its selfie-based campaign from aspirational celebrities including Georgia May Jagger, Suki Waterhouse, Cara Delevigne and Rita Ora. The accumulative impact: 101.5 million reach on Twitter, 15,000 mentions of #smearforsmear, 8,000 selfie uploads on Instagram and, most importantly, a 30% uplift in women attending cervical screenings in the month following the campaign.
2nd February 2016
Following last year’s success, Shine supported Jo’s Cervical Cancer Trust in its second #SmearForSmear awareness campaign during Cervical Cancer Prevention Week from 24 – 30 January 2016.
Underpinned by research showing that 3.7 million UK women are not attending their screenings, the campaign urged women to attend their smear tests to reduce their risk of developing cervical cancer.
Enlisting social media support this year from influential celebrities including Cara Delevingne, Lauren Pope, Ferne McCann and Charlotte Crosby, the social campaign reached over 24 million through Twitter alone, with consumer coverage across key titles including MailOnline, Glamour Online, OK! Online, Heatworld, and Fabulous.
8th January 2016
Unicef wished everyone a #HappyBlueYear as they launched their New Years campaign to help raise money to save the lives of those children in Syria that have been affected by the on going conflict.
Unicef welcomed in the New year in partnership with both Edinburgh’s Hogmany and The Mayor of London’s Fireworks with the skies turning blue and key landmarks in each city also lighting up blue.
Alongside the New Years Eves celebrations, Unicef have launched a video challenge which is available as an app on the app store. By filming yourself singing along to the catchy Unicef tune using their specially designed singing blue mouth they ask you ‘put your money where your mouth is’ and to make a selfless resolution this year by donating to their winter appeal.
Shine have worked alongside Unicef to develop and deliver all media coverage in the run up to New Years Eve and into the New Year as well as working with a number of celebrities and key influencers to gather momentum behind the video challenge. With members of the team present in both London and Edinburgh, Sky, BBC, LBC and other national news outlets interviewed spokespersons from Unicef achieving coverage on a multitude of national and international outlets.
Text MOUTH to 70444 to donate £3 to the campaign, all donations will be doubled by the UK government. Alternatively have a go at the video challenge by downloading it from the App Store by searching ‘Happy Blue Year’ or visiting www.unicef.co.uk/resolutions.
23rd December 2015
To celebrate the next instalment of one of the world’s most iconic film franchises, Star Wars; Shine helped to create bespoke pizza art to mark the UK opening of The Force Awakens for Zizzi.
The pizza features two of the film’s legendary characters, Harrison Ford as “Ham” Solo alongside Chewbacca. Illustrated with fresh, tasty Italian ingredients including ham, roast beef, black olives, peppers, spring onions and Parmesan cheese.
9th December 2015
Shine communications has won a competitive pitch to help support Unicef UK’s historic partnership with the Mayor of London’s New Year’s Eve London fireworks display and Edinburgh Hogmanay.
This New Year’s Eve will be the first of a three year partnership with the Mayor of London that will put Unicef at the heart of one of the world’s most iconic New Year celebrations. The partnership is spearheading Unicef’s New Year Resolution campaign and will call for Brits to donate, make a change and help children affected by the conflict in Syria who are living in danger.
Jane Cooper, Director of Communications and Brand at Unicef UK commented, “We are delighted to have Shine on board for this exciting campaign. They have great experience and contacts to help make this integrated campaign hugely successful. The events in London and Edinburgh give us the chance to reach millions of people across the country in order to help millions of children in danger around the world”.
David Wiles, Director of Shine stated, “This is an amazing opportunity for us to help Unicef make a real difference to children who are suffering in wars and disasters, like the one in Syria. The New Year celebrations in London and Edinburgh are truly iconic so we are thrilled to be part of a campaign as exciting as this but also one that will change lives”.