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  • PRCA

    25th September 2014

    A long list of awards shortlists and wins for Shine

    We're so proud to announce three nominations across the PRCA and UK Social Media Communications 2014 awards this week, along with a win at Tuesday night's Benefits Excellence Awards ceremony.

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    Following our recent nomination for Best Integrated Campaign at the PR Week Awards, we're delighted to be nominated for two PRCA awards with our Lil-Lets 'Let's Talk' campaign up for the Best Consumer Award and our Kärcher Cleans Britain entry nominated within the Broadcast category. 

    Our third nomination this week comes from our work with WWE, where we have been nominated for the Best Use of Twitter category in the 2014 UK Social Media Communications Awards. 

    Following what has already been a great year for topping up our awards cabinet here at Shine HQ, this week has also seen Shine take home an award for the Most Innovative Company Benefits in The Benefits excellence Awards 2014, celebrating our unique staff perks scheme.

    We're keeping everything crossed here in the office, we'll keep you posted! 

  • ghd aura

    10th September 2014

    ghd curve

    Hot off the press – Shine launched ghd's move into the curling arena to media last week, resulting in immediate buzz and widespread coverage across the beauty sector

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    Last week, the UK’s most influential beauty and style journalists came together as Shine exclusively launched ghd curve, a set of four innovative curling tools to sit alongside their iconic stylers and hairdryers. 

    Hosted at the new and exclusive members club in London, The Library, ghd creative ambassadors, Adam Reed, Kenna and Zoe Irwin, were joined on stage by ghd head of education, Jo Robertson, and television personality Laura Whitmore. The panel provided the low down on the new product, as well as insider tips and tricks on how to use ghd curve to create curls that will last as long as you do. 


    With food from Ottelenghi and music from New Young Pony Club’s Lou Hater, guests were invited to try the tools themselves with complementary hair appointments from ghd’s ambassadors. 


    Head to for more information on the new range. 


    9th September 2014

    Making Lacoste the go-to footwear brand for NYFW

    This week we went stateside with Lacoste Global at their New York Fashion Week show.

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    We sent our street style photographer over to New York to capture the footwear trends, both on and off the catwalk at Lacoste's New York Fashion Week show. We made sure that all whole host of influencers were kitted out in the latest Lacoste styles - ready to be photographed by the world’s press. We then packaged the assets, alongside a show report to send out to all 129 of Lacoste’s markets,  highlighting the fashion credentials of the brand's footwear across the globe.

  • drivein

    22nd August 2014

    Shine launch the VIP opening night of the Direct Line Drive In Film Club taking place this summer at Brent Cross

    Summer loving couple Lydia Bright and James ‘Arg’ Argent attend the special sing-along screening of Grease

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    With the help of Towie’s Lydia Bright and James ‘Arg’ Argent, Shine launched the summer series of Direct Line’s Drive In Film Club with a special sing-along screening of Grease. The Direct Line Drive In Film Club brings the UK’s number one Drive In Cinema to North London’s Brent Cross Shopping Centre until 4th October 2014. The event celebrates the launch of Direct Line’s DrivePlus telematics product; a new way of analysing how people drive with the potential to offer discounts based on driving behaviour.

  • playstation

    20th August 2014

    PlayStation usher in a wave of innovation and blockbuster franchises at gamescom 2014

    Europe's annual showcase for the most exciting developments in gaming took place last week and the PlayStation team at Shine were there every step of the way to usher in a wave of innovative independent titles, new services and blockbuster franchises.

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    Sony demonstrated that PS4 gamers have a huge array of incredible software titles coming over the next 12 months including The Vanishing of Ethan Carter, The Tomorrow ChildrenBloodborne, The Order: 1886 and DRIVECLUB. November will also see the launch of PlayStation TV in Europe, a new platform that can stream PlayStation 4 content to other TV's and directly access the PlayStation Now service. PS Now streams PS3 and earlier games over the internet without downloads, with the first European test of the platform to launch in the UK in 2015. 



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