30th October 2014
ghd is thrilled to announce its sponsorship of the annual fashion show extravaganza as it comes to a London for the first-time ever!
With the help of Shine, ghd is entering its second year of a partnership with Victoria’s Secret as the official hair tool sponsor for its hotly anticipated fashion show. Big, sexy and head-turning hairstyles are the hallmark of the Victoria’s Secret Angel and ghd is the perfect partner to create the show-stopping looks. The hair team will use ghd stylers, hairdryers and the newly-launched ghd curve curling range to create iconic hairstyles on some of the world's most recognised models.
24th October 2014
Our head of digital goes head to head with top UK creative tech heads at the second monthly Techoff
Shine’s head of digital, Vincent Haywood was invited to take part in the Techoff (www.thetechoff.com) last week. 6 competitors had five minutes each to wow a crowd with all things tech, marketing, data and any other geeky subject they wanted.
Speaking about how all the new integrated home devices are going to open up a whole new world of targeting and programmatic events across media and notable Social Media, Vincent was voted the winner and temporary owner of the Title belt.
The night itself was extremely interesting and provided lots of inspiration for future campaigns, plus great networking. Make sure you register for the next event (where you can watch our current champion reluctantly give up the belt to the next winner).
25th September 2014
We're so proud to announce three nominations across the PRCA and UK Social Media Communications 2014 awards this week, along with a win at Tuesday night's Benefits Excellence Awards ceremony.
Following our recent nomination for Best Integrated Campaign at the PR Week Awards, we're delighted to be nominated for two PRCA awards with our Lil-Lets 'Let's Talk' campaign up for the Best Consumer Award and our Kärcher Cleans Britain entry nominated within the Broadcast category.
Our third nomination this week comes from our work with WWE, where we have been nominated for the Best Use of Twitter category in the 2014 UK Social Media Communications Awards.
Following what has already been a great year for topping up our awards cabinet here at Shine HQ, this week has also seen Shine take home an award for the Most Innovative Company Benefits in The Benefits excellence Awards 2014, celebrating our unique staff perks scheme.
We're keeping everything crossed here in the office, we'll keep you posted!
10th September 2014
Hot off the press – Shine launched ghd's move into the curling arena to media last week, resulting in immediate buzz and widespread coverage across the beauty sector
Last week, the UK’s most influential beauty and style journalists came together as Shine exclusively launched ghd curve, a set of four innovative curling tools to sit alongside their iconic stylers and hairdryers.
Hosted at the new and exclusive members club in London, The Library, ghd creative ambassadors, Adam Reed, Kenna and Zoe Irwin, were joined on stage by ghd head of education, Jo Robertson, and television personality Laura Whitmore. The panel provided the low down on the new product, as well as insider tips and tricks on how to use ghd curve to create curls that will last as long as you do.
With food from Ottelenghi and music from New Young Pony Club’s Lou Hater, guests were invited to try the tools themselves with complementary hair appointments from ghd’s ambassadors.
Head to ghdhair.com for more information on the new range.
9th September 2014
This week we went stateside with Lacoste Global at their New York Fashion Week show.
We sent our street style photographer over to New York to capture the footwear trends, both on and off the catwalk at Lacoste's New York Fashion Week show. We made sure that all whole host of influencers were kitted out in the latest Lacoste styles - ready to be photographed by the world’s press. We then packaged the assets, alongside a show report to send out to all 129 of Lacoste’s markets, highlighting the fashion credentials of the brand's footwear across the globe.