30th July 2014
We are excited to announce that our Lil-Lets Let's Talk campaign has been shortlisted for the 2014 PR Week Integrated Campaign Award.
The Lil-Lets activity saw Shine use Google data and buzz monitoring to identify teens’ concerns and then create tailor-made, search optimised content in response. Hosted on YouTube, Shine created a channel with videos of relevant and influential celebrities talking about their experiences of puberty to drive organic search and traffic allowing Shine to secure Lil-Lets coverage in consumer media driving direct sales of the Lil-Lets Teen Pack. As the lead agency and sole driver of marketing for this project, Shine were able to help double sales targets for the year through this campaign.
We have everything crossed, wish us luck!
18th July 2014
Shine Communications strengthens leadership team with senior hire from Unity
Shine Communications has hired Andrew Soar from Unity to take up a senior creative role within the management team. He has been hired for his impressive track record of creative work as well as his fashion, retail and entertainment credentials which he will bring to a number of UK and global accounts including Sony Computer Entertainment Europe, ghd, Lacoste and Sony Entertainment Network.
Soar brings with him a wealth of experience from his work in PR as well as insights and connections from the worlds of fashion, arts, culture, entertainment and music from his previous working life as a journalist and promoter. He will have a particular remit to manage the agency’s creative team to further enhance Shine’s enviable reputation for delivering award-winning work for clients.
1st July 2014
To celebrate the launch of ghd aura™, the latest must-have tool from ghd, we showcased a selection of the most influential, iconic and revolutionary beauty moments from the last century in an exclusive exhibition. Daisy Lowe took to the decks as the official event DJ, accompanied by VIP guests.
To launch the brand new ghd aura™ hair dryer, we created a launch moment that amplified the ad creative, demonstrating ghd aura™ as a desirable ‘must-have’ product. To do this, we curated an exhibition of ‘must-have’ beauty items and moments that revolutionised the world of beauty – just as the original ghd styler did and as ghd aura™ is set to. The exhibition was co-curated by fashion historian Amber Butchart and ghd creative ambassadors and was launched with a star-studded event that was attended by 97 media, including the likes of Vogue, Harper's Bazaar and The Daily Telegraph, and 12 influencers, introducing them to the ghd aura™ for the very first time.
13th June 2014
Throughout this summer of sport, Kärcher is cleaning up the nations local sports grounds and community areas with the launch of Kärcher Cleans Britain 2014, building on the success from last year’s campaign.
Recent research commissioned by Kärcher found that one in five people are ‘ashamed’ of the place where they live. To make Kärcher the solution to this problem we set up the Kärcher Cleans Britain competition to offer community sports grounds a professional clean to help Brits take pride in where they live! Talent interviews with sports stars Matt Dawson and Phil Tufnell encouraged people to nominate their local sports grounds or community area in need of a good spruce up.
To find out more about the campaign or to enter, check out the Kärcher Facebook page.
30th May 2014
Shine launch Lil-Lets ‘Becoming A Teen’ with a fresh and exciting group of celebs
Building on the success of 2013’s campaign, Shine have launched the 2014 Lil-Lets ‘Becoming A Teen’ campaign, which sees the likes of Fearne Cotton, Nicola Roberts and Alexandra Burke, discuss growing up with YouTube sensation, Zoella. Video content was created and hosted on the Lil-Lets ‘Becoming A Teen’ YouTube channel, with viewer figures soaring week by week.
The campaign has been supported by talent interviews with a range of digital and print publications.