22nd August 2014
Summer loving couple Lydia Bright and James ‘Arg’ Argent attend the special sing-along screening of Grease
With the help of Towie’s Lydia Bright and James ‘Arg’ Argent, Shine launched the summer series of Direct Line’s Drive In Film Club with a special sing-along screening of Grease. The Direct Line Drive In Film Club brings the UK’s number one Drive In Cinema to North London’s Brent Cross Shopping Centre until 4th October 2014. The event celebrates the launch of Direct Line’s DrivePlus telematics product; a new way of analysing how people drive with the potential to offer discounts based on driving behaviour.
20th August 2014
Europe's annual showcase for the most exciting developments in gaming took place last week and the PlayStation team at Shine were there every step of the way to usher in a wave of innovative independent titles, new services and blockbuster franchises.
Sony demonstrated that PS4 gamers have a huge array of incredible software titles coming over the next 12 months including The Vanishing of Ethan Carter, The Tomorrow Children, Bloodborne, The Order: 1886 and DRIVECLUB. November will also see the launch of PlayStation TV in Europe, a new platform that can stream PlayStation 4 content to other TV's and directly access the PlayStation Now service. PS Now streams PS3 and earlier games over the internet without downloads, with the first European test of the platform to launch in the UK in 2015.
2nd August 2014
Throughout the summer of sport, we’ve been travelling around the country helping local sports communities clean up
This year’s Kärcher Cleans Britain campaign aims to encourage people to take pride in their local area and get involved in community sport. Communities were invited to enter their local sports ground into a national competition to win one of three clean-ups from the professional Kärcher Clean Squad.
Sports stars and TV presenters Matt Dawson and Phil Tufnell launched the campaign in June on the back of research which revealed one in five people are ‘ashamed’ of where they live.
Over the past few weeks we’ve been travelling around the country visiting our winners in Blandford Forum, Swindon and the Isle of Dogs, leaving a trail of sparkling community sports grounds in our wake. Check out this video of Matt and Phil getting stuck in!
30th July 2014
We are excited to announce that our Lil-Lets Let's Talk campaign has been shortlisted for the 2014 PR Week Integrated Campaign Award.
The Lil-Lets activity saw Shine use Google data and buzz monitoring to identify teens’ concerns and then create tailor-made, search optimised content in response. Hosted on YouTube, Shine created a channel with videos of relevant and influential celebrities talking about their experiences of puberty to drive organic search and traffic allowing Shine to secure Lil-Lets coverage in consumer media driving direct sales of the Lil-Lets Teen Pack. As the lead agency and sole driver of marketing for this project, Shine were able to help double sales targets for the year through this campaign.
We have everything crossed, wish us luck!
18th July 2014
Shine Communications strengthens leadership team with senior hire from Unity
Shine Communications has hired Andrew Soar from Unity to take up a senior creative role within the management team. He has been hired for his impressive track record of creative work as well as his fashion, retail and entertainment credentials which he will bring to a number of UK and global accounts including Sony Computer Entertainment Europe, ghd, Lacoste and Sony Entertainment Network.
Soar brings with him a wealth of experience from his work in PR as well as insights and connections from the worlds of fashion, arts, culture, entertainment and music from his previous working life as a journalist and promoter. He will have a particular remit to manage the agency’s creative team to further enhance Shine’s enviable reputation for delivering award-winning work for clients.