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12th June 2013
PlayStation Dominates Day 1 of E3 with Crowd-Pleasing Press Conference for PS4
PlayStation delivers several shock announcements including lower price point than Xbox One
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This week saw the hotly anticipated reveal of the new PS4 console at PlayStation’s E3 press conference in LA. Sony not only unveiled what the new console looks like, but also showcased several of the launch titles. Fans were ecstatic to hear that PS4 will launch at a lower price point (£349) than Xbox One (£429) and will support used games, while the new console from Microsoft has taken steps to block gamers from playing pre-owned titles.
To poke fun at the restrictions from Xbox, PlayStation released this tongue in cheek video – check it out!
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7th June 2013
AMEC awards success for Shine
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AMEC awards success for Shine
Yet again Friday is a particularly happy day at Shine HQ, after an amazing night at the AMEC Awards in Madrid. We picked up four trophies at the international ceremony, which recognises expertise in measurement and evaluation.
We won Gold in the Integrated Communication Measurement and Research category for our work with Plan UK as well as a Bronze in the same category for Shine’s bespoke measurement system. It didn’t stop there either – we won a Silver in the Best Use of Communication Management category (also for our work with Plan UK) and a Bronze for Best Use of a Research, Measurement and Evaluation Programme – wow!
Our latest prize haul brings us to a total of 11 awards so far this year, with lots more in the pipeline!
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6th June 2013
Richard's moving Down Under
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Richard Brett is leaving Shine later this year to move to Australia. Richard has made a fantastic contribution to building Shine over the past four years and will be greatly missed.
He has shown consistent hard work and determination to deliver on behalf of Shine, both for his team and our clients which is very much appreciated. We all wish him every success in his move to Australia.
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31st May 2013
A successful evening at the SABRE Awards in Barcelona!
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We certainly have that Friday feeling here in the Shine office today after a very successful night at the SABRE Awards dinner held last night.
We were thrilled to have been awarded our Gold Award winner’s trophy when we were officially named as the Best UK Consultancy to Work For by The Holmes Report. It didn’t stop there however as Shine was also awarded gold in the Best Marketing to Men category for our work with Entertainment One on the Man on a Ledge campaign.
The SABRE Awards cover industry work across the whole of Europe so we are particularly proud of our two great wins!
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28th May 2013
PlayStation Previews The Last of Us To UK Media With Unique Interactive Event
PlayStation delivers an exclusive atmospheric event for the hotly anticipated PS3 title The Last of Us.
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Set in post-apocalyptic America, The Last of Us follows main characters Joel and Ellie as they navigate the unpredictable and volatile surroundings created when the Cordyceps fungus eradicates the population. To help bring the key elements of the game to life, Shine worked with Cordyceps fungus expert Dr. David Hughes to deliver a thought-provoking media presentation and video asset that raised the question: what if this were a reality? Shine also commissioned Psychologist Dr. Tomas Chamorro-Premuzic to uncover the key personality traits that would be necessary to survive the situations in the game and developed an insightful online questionnaire for media that analysed if they have what it takes to be one of The Last of Us.
