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  • Jo

    24th July 2015

    Shine shortlisted for two industry gongs!

    Shine has been nominated for two PR Week Awards for our work with Jo's Cervical Cancer Trust and Lil-lets

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    Harnessing the power of celebrity and social media, Shine's 'Smear for Smear' campaign, in collaboration with Jo's Cervical Cancer Trust, has been nominated in the Best Use of Small Budget category, while our highly successful 'Lets-Talk' activity for Lil-let's has been shortisted for Best Use of Planning, Strategy and Evaluation.

    The winners of the Awards will be announced at a gala evening at London’s Grosvenor House on 20 October.

  • mta

    21st July 2015

    Shine launch the Marketing Technology Association

    Shine Communications is delighted to be a founding member of The Marketing Technology Association (MTA).

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    With the pace of change and innovation accelerating at ever increasing rates, understanding how to harness the power of technology has never been more important for brands. If Madison Avenue ruled the 20th Century and the dot com owned the millennium then the future belongs to the marketing technologists.

     

    Shine Communications is delighted to be a founding member of The Marketing Technology Association (MTA). The MTA has been formed to invite brands, agencies and individuals working in the fields of marketing and technology to debate and collaborate to solve the key challenges of a digital world where technology and marketing collide.

    The MTA recognises that marketing and technology have become mutually dependent yet, more often that not, organisations’ structures are yet to catch up with this movement. The MTA’s purpose is to help bridge the gap between the two and provide greater understanding of the unique set of skills required to innovate and have a competitive advantage. 

    Established by a leading group of creatives, technologists, communicators and designers, the MTA will be holding regular events and sharing insights from some of the most prominent experts in marketing technology. Anyone wishing to join can click here for more information.

  • XeroCentralWorking

    21st July 2015

    A happy business is a beautiful business

    As part of our summer campaign with client Xero, we launched the Business of Happiness project, teaming up with Central Working, the coolest shared office space in London, and held a workshop at their Whitechapel offices to find out what makes small businesses and start-ups happy today.

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    What is it that makes a business happy? Is it a work life balance that helps you achieve your business ambitions and enjoy your social life? Is it the people you work with or the technology you have at your fingertips?

    As part of our summer campaign with client Xero, we launched the Business of Happiness project, teaming up with Central Working, the coolest shared office space in London, and held a workshop at their Whitechapel offices to find out what makes small businesses and start-ups happy today.  

    The Business of Happiness campaign aimed to raise awareness of Xero in the UK and to show that they understood and championed SMEs and entrepreneurs from across the UK.

    With over 30 small business owners coming down to hear from our panel of experts, including Dr. Robert Holden, the UK’s leading happiness expert, the workshop focused on how to succeed in being a beautiful and therefore happy business.

    In between delicious drinks and pizza from Foxcroft and Ginger, a panel of Xero experts including Jenny Scott, founder of Mother’s Meeting and Jenny Dawson, founder of Rubies in the Rubble, joined the small business owners to discuss what they felt made a business happy and the challenges that they faced as a SME. 

    Looking at the five criteria points devised by Dr Robert Holden to measure whether a business was happy we covered a variety of topics, including technology, clients, passion and growth.

    Why not take 10 minutes now and see what you could do to make your business happier with the five criteria questions below:

    Have a vision: Knowing what you’re working for helps you take pride in your work and focus on your goals

    · How clear is your vision to success and what could help to improve this?

    Good relationships: Make sure you have honest and clear communications with your employees, clients and customers to help keep them happy

    · Which relationships can you nurture and whom can you get more help from to make your business happier?

    Freedom and flexibility: Having a good work life balance and being able to enjoy your free time or family occasions with flexible hours helps you to manage your workload and do your best job

    · How in control of your schedule are you and how could you avoid unnecessary stress?

    Growth and investment: Learning new skills and helping others to do the same encourages engagement and excitement

    · What new skills do you need to start your business or make your business happier?

    Creativity: It’s not just about coming up with new ideas, but also allowing yourself and your team to be creative and using the right tools to do so

    · How can you encourage more authentic creativity that reflects you and your business?

    For more about the business of happiness project and to get tips visit xero.com/happy.

  • 19th July 2015

    “My Time at Shine was divine”

    I have thoroughly enjoyed everything I have taken part in whilst here and would recommend a placement at Shine for anyone who is curious about the PR world.

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    I’m Ellie Confrey and I am currently studying Public Relations at Bournemouth University and have recently just finished my first year. I was able to secure a two-week placement here at Shine when some of the team visited Bournemouth University for a work placement-employment event, which was held for first and second year students.

    During my time here I have been assigned a multitude of different tasks. The work has varied from day to day and has included: creating media lists, researching appropriate venues for client events and taking part in brainstorms. I also had to meet a brand ambassador for one of Shine’s clients to take photos and ensure a sponsored tweet was uploaded that day. The assortment of tasks has meant that I have been lucky enough to work across most of the departments at Shine, which the team are keen to ensure, so that their work placement employees have a varied experience. 

    Overall, my two weeks at Shine has enabled me to experience the work that is required and generally how a PR company operates everyday. I have thoroughly enjoyed everything I have taken part in whilst here and would recommend a placement at Shine for anyone who is curious about the PR world. It has been great working alongside the Shine team and the atmosphere and unity of the office is great to be a part of; they will welcome you with open arms!

  • Novak Djokovic Pizza

    13th July 2015

    Zizzi serves up a masterpiece

    To mark the end of a significant two weeks in the English sporting calendar, the Zizzi team issued a bespoke pizza portrait of the Wimbledon 2015 Men’s Champion, Novak Djokovic.

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    To mark the end of a significant two weeks in the English sporting calendar, the Zizzi team issued a bespoke pizza portrait of the Wimbledon 2015 Men’s Champion, Novak Djokovic. 

    A celebrity food artist created the famous sporting face using a range of delicious toppings including ham, yellow pepper, olives, cheese, sweetcorn, green spring onions and green peppers to resemble the grass court.

    The pizza was featured in the Telegraph online and the Huffington Post as one of their pictures of the day.

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