12th December 2014
ghd created show-stopping hair for the Victoria’s Secret Angels as official hair tool sponsor for the 2014 show
Shine hosted beauty editors from LOOK, Tatler and Grazia with the hottest backstage tickets and front-row seats in town as a team of ghd stylists, led by international session stylist Akki Shirakawa, created beautiful Angel hair using the portfolio of ghd styling tools.
Backstage hero products included the cult ghd curve curling tongs which created the soft, undone waves seen on the 47 Angels walking in the show. An instant sell-out at launch, the ghd curve range of tongs and wands create healthier looking curls that last for 24 hours.
26th November 2014
Shine’s work on the Lil-Lets ‘Let’s Talk’ campaign celebrated at industry award ceremony
Shine’s work with Lil-Lets to encourage teenage girls to talk about their changing body was recognised at the annual PRCA awards, by winning the Best Consumer Campaign award. The ‘Let’s Talk’ fully integrated campaign analysed the questions teenage girls were asking on Google and then created tailored content, featuring influencers, to directly answer their questions. This created conversations & online engagement which ultimately drove natural search. The campaign saw organic search traffic to Lil-Lets rise by 21% and sales of the Teen range double.
24th November 2014
WWE take the nation by storm in an electrifying tour of the UK, bringing some special celebrity friends along for the ride…
WWE kicked off their UK Tour in London last week with a VIP party worthy of the stars in attendance. Unlikely celebrity fans Alexandra Burke and Ruth Langsford were spotted in the room, alongside WWE Divas The Bella Twins who later found time to present at the MTV EMA's in Glasgow. Trips to Liverpool, Everton and Newcastle Football Clubs followed, while Eamonn Holmes battled it out with The Miz on Sky News Sunrise. Missed out on the action? Then keep an eye out for WWE's return in April 2015; you won't want to miss it again!
30th October 2014
ghd is thrilled to announce its sponsorship of the annual fashion show extravaganza as it comes to a London for the first-time ever!
With the help of Shine, ghd is entering its second year of a partnership with Victoria’s Secret as the official hair tool sponsor for its hotly anticipated fashion show. Big, sexy and head-turning hairstyles are the hallmark of the Victoria’s Secret Angel and ghd is the perfect partner to create the show-stopping looks. The hair team will use ghd stylers, hairdryers and the newly-launched ghd curve curling range to create iconic hairstyles on some of the world's most recognised models.
24th October 2014
Our head of digital goes head to head with top UK creative tech heads at the second monthly Techoff
Shine’s head of digital, Vincent Haywood was invited to take part in the Techoff (www.thetechoff.com) last week. 6 competitors had five minutes each to wow a crowd with all things tech, marketing, data and any other geeky subject they wanted.
Speaking about how all the new integrated home devices are going to open up a whole new world of targeting and programmatic events across media and notable Social Media, Vincent was voted the winner and temporary owner of the Title belt.
The night itself was extremely interesting and provided lots of inspiration for future campaigns, plus great networking. Make sure you register for the next event (where you can watch our current champion reluctantly give up the belt to the next winner).