There were oodles of noodles in Chinatown last week as we headed to Chinatown to attempt to break the Guinness World Record for the longest line of bowls of noodles.

To celebrate the DVD and Blu-ray release of Kung Fu Panda 2, we joined forces with staff from Leong’s Legends - who certainly lived up to their name - having prepared the noodles the night before and brilliantly assisted the following morning in setting up the line. Despite the chilly conditions, the crowds had begun to gather as the line extended the length of Gerrard Street, and, after 2 hours, the line was complete. Following a meticulous inspection from an official at Guinness, we nervously awaited the verdict…and to our delight, it was announced that we had broken the world record! A massive 1,288 bowls stretching 367ft!

As if breaking a world record wasn’t enough, over at the Sainsbury’s Hayes store the Paramount team welcomed the biggest names in pop to host an exclusive karaoke launch event. Claire Richards and Lee Latchford-Evans from recently reformed uber-pop group Steps joined a host of fans and Sainsbury’s staff to sing some of their biggest hits. Customers witnessed anything but a ‘tragedy’ as the duo treated everyone to a storming rendition of Kung Fu Fighting from the DVD. A signing session followed ensuring that Pandamonium was buzzing down aisles ‘5,6,7 and 8’!