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Ho ho ho in Soho ho
Suzi Perry cuts the tape and opens the eBay Christmas Boutique..!

The eBay Christmas Boutique is finally open!

Gadget Show host and tech fan Suzi Perry declared the shopping emporium officially open at 9am last Thursday, by cutting the red ribbon with Miriam Lahage, eBay's Global Head of Fashion, and Angus McCarey, eBay's European Head of Retail.

We had 535 consumers in on the launch day alone – around 250 of whom were in before lunch time - and many hundreds more over the weekend. A total of 50 press from 25 media outlets attended our opening day activity – including 10 photographers and 6 camera crews at the photo-call.

By the afternoon, the eBay Christmas Boutique was on the BBC News and the launch has been aired on national radio stations including Magic, Heart, Absolute and LBC. The next day it made headlines in national print and graced the screen on ITV’s Lorraine Show.

There’s a definite buzz about the Boutique in London, with 5 online news stories and 210 tweets on Twitter reaching nearly 500,000 people.

Today's the last day that the Boutique will be open so you better hurry if you want to catch it. Come on down to 34 Dean Street, Soho, London and say hello. See you there.

Posted on December 5th, 2011