Bit of a busy day for Shine's fashion and beauty team yesterday as we arranged not one but two big press events for clients Forever 21 and ghd.

 

Last night the Forever 21 team held the US fashion brand’s second ever UK press preview.

 

90 UK fashion press including the like of Harper’s, Grazia Daily, The Guardian, InStyle, LOOK and more headed down to 24 on Kingly Street, London where four key spring/ summer trends were showcased. The trends were brought to life within individually styled booths which press eagerly explored, snapping shots of the mannequins and pulling out their favourite pieces from the rails.

 

Across the board media were impressed with the looks on show, maintaining the excitement generated when we launched the brand onto Oxford Street and in to Westfield Stratford earlier this year.

 

A mere stone's throw away across Soho (well, with a particularly good chuck) the ghd team welcomed over twenty beauty and features writers as we hosted an immersive theatre event at 68 Dean Street.

 

Taking inspiration from the latest Snow White 1920s themed advertising, the event was a big shift for ghd. As soon as guests entered the building they became involved in the plot of the missing Snow White, with each media meeting various characters from the twisted fairytale (the evil queen, the King, the ever so camp mirror). After a 1920s hair make over and a three course meal the mystery behind Snow White’s disappearance was finally revealed.