Earlier this week The Holmes Report published its look at the hot trends in consumer marketing. It's a really good read, not least because Shine's very own Richard Brett, our brilliant MD, is quoted about the importance of content in its broadest sense in reaching and engaging consumers.
You can read the full article on The Holmes Report blog here.
Shine is on the hunt for the restlessly brilliant stars of the future. And to kick things off, here’s a word from Kate McGregor, Account Manager, Shine grad in 2008 and the recently crowned 2011 PRCA Young Communicator of the Year (pictured above):
“As I enter my fourth year as a fully-fledged Shiner, I am just as excited about coming to work as I was when I first walked through the doors on my grad assessment day. Throughout the last three and a half years Shine has taught me a multitude of lessons, both professionally and personally. The grad scheme at Shine gave me the best possible grounding, learning by getting stuck in rather than being an outsider, all the while working with some of the most creative and inspirational people in the industry.”
Enough of Kate, let’s talk about you.
If you’ve graduated by summer 2012 and are looking to kick-start a career in PR then you should consider applying for our graduate programme.
We take it you’ve looked around our site and got the feel of our agency. If you can see yourself being part of the Shine team, then read on.
We’re offering three paid graduate placements to start in summer 2012 for three months. The lucky candidates will be working as part of a dedicated team on a number of Shine’s clients and will be mentored by some of the best PR professionals in the business.
Key timings:
Please note, YOU MUST HAVE GRADUATED BY THIS SUMMER! Please don’t apply if you will be going back to university after the summer holiday.
To be in with a chance of being one of our 2012 grads please send your CV and a covering letter for the attention of Louise Breslin to: grads@shinecom.com
Within your covering letter we would like you to tell us about your skills:
We would like to get to know you a little better, so please tell us (in no more than 200 words for each point):
Three interesting facts about yourself
The closing date for entries is the 9th March 2012. If you are successful in the first stage of application you will be contacted for a short phone interview*. If you impress us you will be invited to come and show us what you’re all about here at Shine. If you’re one of the three chosen ones you will be invited to complete a three month paid placement, with the possibility of more if you really shine…
* Please note if you haven’t received a phone call by 23rd March your application has therefore not been successful. Sorry.
Good Luck!
If you would like to come and experience working at Shine we also offer work experience placements throughout the year. If you are interested please send your CV along with a covering letter and the dates you’re available to marie.morgan@shinecom.com
Shine's Sony Computer Entertainment Europe (SCEE) team just got back from LA where they joined 23 mainstream and gaming journalists from territories across Europe to reveal The Last of Us, the new title from Uncharted developer, Naughty Dog Inc.
The trip began at the Spike TV Video Game Awards (VGAs) where the world exclusive trailer for The Last of Us was unveiled by Black Eyed Peas star Will.i.am.
Following the reveal, the press then headed to Naughty Dog Inc. in Santa Monica where they toured the studio, were given more details on the game, and got to spend time interviewing the team behind the project.
The Last of Us will be yet another huge PlayStation exclusive, check out the trailer here.
The eBay Christmas Boutique is finally open!
Gadget Show host and tech fan Suzi Perry declared the shopping emporium officially open at 9am last Thursday, by cutting the red ribbon with Miriam Lahage, eBay's Global Head of Fashion, and Angus McCarey, eBay's European Head of Retail.
We had 535 consumers in on the launch day alone – around 250 of whom were in before lunch time - and many hundreds more over the weekend. A total of 50 press from 25 media outlets attended our opening day activity – including 10 photographers and 6 camera crews at the photo-call.
By the afternoon, the eBay Christmas Boutique was on the BBC News and the launch has been aired on national radio stations including Magic, Heart, Absolute and LBC. The next day it made headlines in national print and graced the screen on ITV’s Lorraine Show.
There’s a definite buzz about the Boutique in London, with 5 online news stories and 210 tweets on Twitter reaching nearly 500,000 people.
Today's the last day that the Boutique will be open so you better hurry if you want to catch it. Come on down to 34 Dean Street, Soho, London and say hello. See you there.
There were oodles of noodles in Chinatown last week as we headed to Chinatown to attempt to break the Guinness World Record for the longest line of bowls of noodles.
To celebrate the DVD and Blu-ray release of Kung Fu Panda 2, we joined forces with staff from Leong’s Legends - who certainly lived up to their name - having prepared the noodles the night before and brilliantly assisted the following morning in setting up the line. Despite the chilly conditions, the crowds had begun to gather as the line extended the length of Gerrard Street, and, after 2 hours, the line was complete. Following a meticulous inspection from an official at Guinness, we nervously awaited the verdict…and to our delight, it was announced that we had broken the world record! A massive 1,288 bowls stretching 367ft!
As if breaking a world record wasn’t enough, over at the Sainsbury’s Hayes store the Paramount team welcomed the biggest names in pop to host an exclusive karaoke launch event. Claire Richards and Lee Latchford-Evans from recently reformed uber-pop group Steps joined a host of fans and Sainsbury’s staff to sing some of their biggest hits. Customers witnessed anything but a ‘tragedy’ as the duo treated everyone to a storming rendition of Kung Fu Fighting from the DVD. A signing session followed ensuring that Pandamonium was buzzing down aisles ‘5,6,7 and 8’!
Last week across the marketing press we launched our new ‘Restless Brilliance’ advertising campaign that celebrates all of our achievements so far this year. The campaign highlights 20 reasons to choose the agency, including no less than 18 award wins and shortlists.
We’ve announced our new Shine1 proprietary planning system.
