It’s not easy hiring the right PR agency.

There are thousands to choose from.

But few who give clients what they need.

Some are strategic, but lack creativity.

Others have ideas, but lack the
thinking to do them justice.

Most are obsessed with their own
structures or financial targets.

Not enough are obsessed with
their clients’ businesses.

And hardly any set the bar high enough.

It’s just as difficult to find the
right agency to work for.

Too many put profit ahead of
staff development.

And don’t value their people enough
to teach and improve them.

So people end up moving on
to the next agency.

Where the same thing tends to happen.

We’ve created a new kind of agency.

An agency that is creative and strategic.

An agency that is independent and
puts its clients first.

An agency that finds the best talent
and makes them even better.

An agency whose work gets noticed,
solves a problem and passes
into
popular culture.

An agency that sets the highest
standards in the industry.

Welcome to shine_pr_text_only_logo--default shine_pr_text_only_logo--medium

Our Offering

  • Intelligent
    Thinking

    stroked_circle
  • Applied
    Creativity

    stroked_circle
  • Quality
    Production

    stroked_circle
  • Connected
    to the Right
    People

    stroked_circle

Our People

  • Mitchell Kaye

    CEO

    Mitch began his career at
    BSkyB
    before
    becoming
    Shine’s fifth employee
    in
    1999. In
    2006 he set up
    Mischief,
    which became
    the
    youngest winner
    of
    PRWeek, PRCA and

    Marketing’s
    Agency of the
    Year awards. He
    led

    Mischief into Engine group
    before

    creating The
    Academy. Two years later

    he
    went full circle when
    The Academy
    merged
    with
    Shine to form The
    Academy
    network
    with Shine its

    consumer PR arm.

    Outside of work and family
    life, Mitch is

    fanatical about
    football and can often be


    found watching and
    thinking about it.

  • Daniel Glover

    Creative Director

    Dan is one of the most
    respected
    figures in
    the
    industry having won every

    major
    creative award
    including 10 Gold
    PRWeek

    Awards. He was previously

    Creative
    Chairman at
    Mischief and
    Executive

    Creative Director at Engine

    working across
    the group’s
    advertising,
    PR, experiential,

    digital and social media

    agencies. Before
    Mischief
    he worked at
    Cow PR and
    had a
    spell in South Africa

    where he helped set
    up
    the experiential
    agency
    Cow Africa.

    Beyond his family, Dan’s
    favourite
    topics are
    art,
    design and reading

    advertising books.

  • Rachel Bell

    Founder & Chairman

    Rachel founded Shine in
    1998 with a
    vision
    of building
    an agency where
    everyone
    was
    encouraged to do just
    that.
    Shine has won
    over
    100 business and industry
    awards
    including The
    Sunday
    Times Best Small

    Companies to Work For.

    She is passionate
    about
    entrepreneurship
    and
    people
    development;
    qualities that
    have led
    her to
    co-found six award

    winning agencies. Rachel

    was the first
    woman to be
    awarded The
    Sunday Times

    Best Leader Award.

    Outside of work she can
    be found
    prowling

    around her veg patch

    with her family.