It’s not easy hiring the right PR agency.

There are thousands to choose from.

But few who give clients what they need.

Some are strategic, but lack creativity.

Others have ideas, but lack the
thinking to do them justice.

Most are obsessed with their own
structures or financial targets.

Not enough are obsessed with
their clients’ businesses.

And hardly any set the bar high enough.

It’s just as difficult to find the
right agency to work for.

Too many put profit ahead of
staff development.

And don’t value their people enough
to teach and improve them.

So people end up moving on
to the next agency.

Where the same thing tends to happen.

We’ve created a new kind of agency.

An agency that is creative and strategic.

An agency that is independent and
puts its clients first.

An agency that finds the best talent
and makes them even better.

An agency whose work gets noticed,
solves a problem and passes
into
popular culture.

An agency that sets the highest
standards in the industry.

Welcome to shine_pr_text_only_logo--default shine_pr_text_only_logo--medium

Our Offering

  • Intelligent
    Thinking

    stroked_circle
  • Applied
    Creativity

    stroked_circle
  • Quality
    Production

    stroked_circle
  • Connected
    to the Right
    People

    stroked_circle

Our Network

Our People

  • Mitchell Kaye

    CEO

    Mitch began his career at BSkyB
    before
    becoming
    Shine’s fifth employee
    in
    1999. In 2006 he set up
    Mischief,
    which
    became the youngest winner
    of

    PRWeek, PRCA and Marketing’s
    Agency
    of the Year
    awards. He led
    Mischief
    into Engine group before

    creating
    The Academy. Two years later
    he
    went full
    circle when The Academy

    merged with Shine to form
    The

    Academy network with Shine its

    consumer PR arm.

    Outside of work and family life, Mitch is

    fanatical
    about football and can often
    be
    found watching
    and thinking about it.

  • Daniel Glover

    Creative Director

    Dan is one of the most respected

    figures in the
    industry having won
    every
    major creative award
    including
    10 Gold
    PRWeek Awards. He was
    previously

    Creative Chairman at
    Mischief and
    Executive Creative

    Director at Engine
    working across the
    group’s
    advertising,
    PR, experiential,
    digital and social media

    agencies.
    Before Mischief he worked at
    Cow PR
    and
    had a spell in South Africa
    where
    he helped set up
    the experiential

    agency Cow Africa.

    Beyond his family, Dan’s favourite

    topics are art,
    design and reading

    advertising books.

  • Rachel Bell

    Founder & Chairman

    Rachel founded Shine in 1998 with a

    vision of building
    an agency where

    everyone was encouraged to do just
    that.

    Shine has won over 100 business and
    industry
    awards including The Sunday

    Times Best Small
    Companies to Work For.

    She is passionate about
    entrepreneurship

    and people development; qualities
    that

    have led her to co-found six award

    winning
    agencies. Rachel was the first

    woman to be awarded
    The Sunday Times

    Best Leader Award.

    Outside of work she can be found

    prowling around
    her veg patch

    with her family.

  • Lawrence Collis

    Managing Director

    Lawrence has worked with some of

    the world’s
    most iconic brands

    including Amazon, Sony,
    Volkswagen,

    British Airways, Vodafone and

    Paramount
    delivering both local and

    global communications.
    He is a

    founding member of the Marketing


    Technology Association to help
    better
    understand
    the convergence
    of
    marketing and technology.

    Outside of family life, Lawrence

    dreams of idle
    sleeps, Peppa Pig-free

    TV viewing and avoiding
    the local

    playground, but has relented that
    this
    is
    many years away.